"Perfect Nonsense"
The following is a script for Heinz Salad Cream. The idea for the campaign came from the insight that the words 'salad' and 'cream' to describe a sauce really makes little sense.
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It won the 2012 YCN Award.
The wonderful world of names is really quite absurd
for have you heard
that there is a word for insects, that is ladybird?
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Have you ever because I have never
been greeted with a pine in my apple.
It really is quite dandy, and something quite outstanding
that a lion and a flower
should be crossed with one another.
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Oh the words of one, are but never done, can you imagine
the delight that butter had
when introduced to the nut that then was squashed?
Oh by gosh!
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It really is a mad world out there
for the day that lettuce met a cow; for only Jim knows how.
From their meeting grew a glorious concoction;
a substance most boggling.
With a zing and a zang and a yum and a pang;
a taste was born.
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Enjoyed on crumpets and chips, aeroplanes and ships;
a flavour that travels the world.
Had by little boys and little girls,
brothers and sisters, misses and misters;
make of it it you will.
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On riverbanks, mountains, deserts and dunes;
whether this side of earth or the other side of the moon.
Any place or time is perfectly fine
to embrace the taste that is so divine.
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You know what we mean when we say Salad Cream.
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Salad Cream. It makes perfect nonsense.