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"Perfect Nonsense"

The following is a script for Heinz Salad Cream. The idea for the campaign came from the insight that the words 'salad' and 'cream' to describe a sauce really makes little sense. 

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It won the 2012 YCN Award.

The wonderful world of names is really quite absurd

for have you heard

that there is a word for insects, that is ladybird?

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Have you ever because I have never

been greeted with a pine in my apple.

It really is quite dandy, and something quite outstanding

that a lion and a flower

should be crossed with one another.

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Oh the words of one, are but never done, can you imagine

the delight that butter had

when introduced to the nut that then was squashed?

Oh by gosh!

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It really is a mad world out there

for the day that lettuce met a cow; for only Jim knows how.

From their meeting grew a glorious concoction;

a substance most boggling.

With a zing and a zang and a yum and a pang;

a taste was born.

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Enjoyed on crumpets and chips, aeroplanes and ships;

a flavour that travels the world.

Had by little boys and little girls,

brothers and sisters, misses and misters;

make of it it you will.

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On riverbanks, mountains, deserts and dunes;

whether this side of earth or the other side of the moon.

Any place or time is perfectly fine

to embrace the taste that is so divine.

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You know what we mean when we say Salad Cream.

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Salad Cream. It makes perfect nonsense.

© 2024 CARINA MAGGAR

Carina Maggar Author Copywriter Website London
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