eMOTIONS

'About Us' website blurb, 2019

Option 1.

 

 

Emotions. We all have them, bubbling away within.

Sometimes it just takes a little nudge to eek them out.

As architects of engagement, we like to think of

ourselves as provokers of emotions.

But, not in an evil way.

We lay the foundations needed for someone

to connect to something.

We’re interested in how something makes you feel.

Good, bad; it’s all relevant.

We know that in order to believe in something,

you have to feel something.

And if you feel something,

you’re more likely to do something.

That’s how movements start and how change is sparked.

And that’s the shift in behaviour that we want to poke at.

Just a friendly little push.

Think about it - when did anyone do anything

worth doing on logic alone?

We all want to be a part of something.

We’re only human after all.

Option 2.

 

Telling you something isn’t enough. It’s too easy, anyone could do it.

It’s about making people feel something; that’s where the magic’s at.

That sweet spot between learning and doing.

 

That’s our territory.

As architects of engagement, we know that if you want to tell people something, you have to make them feel something.

Because, at the heart of every human connection is emotion.

Good, bad; it’s all relevant.

And it’s emotions that inspire action.

So, we like to provoke them

(but not in an evil way).